"Why?" asked the man. "Why the Egyptian, Arabic, Abyssinian, Choctaw? Well, what tongue does the wind talk? What nationality is a storm? What country do rains come from? What color is lightning? Where does thunder go when it dies? Boys, you got to be ready in every dialect with every shape and form to hex the St. Elmo's fires, the balls of blue light that prowl the earth like sizzling cats. I got the only lightning rods in the world that hear, feel, know and sass back any storm, no matter what tongue, voice or sign. No foreign thunder so loud this rod can't soft-talk it!"